Client:
JEVS at Home is a leading non-medical home care provider in the Philadelphia region, offering compassionate support and daily living assistance for seniors and adults with disabilities. As a mission-driven organization, JEVS at Home needed a way to increase trust with families making sensitive, life-impacting decisions for their loved ones.
Challenge:
JEVS at Home wasn’t struggling with service quality—but they faced a trust gap with new families researching home care solutions:
- Families were unsure how to evaluate one provider over another
- Competitors outpaced them in digital presence and perceived expertise
- There was a lack of consistent, human-first content showcasing the team’s credibility and care
- Word-of-mouth was strong, but they needed scalable digital trust-building
They needed a content-driven approach to position themselves as the most reliable, informed, and caring option in a deeply emotional decision-making process.
Solution:
Weather Vane built a daily content engine for JEVS at Home focused on trust, empathy, and subject matter leadership. Our strategy included:
- Daily Content Creation: We published daily blog posts, social media updates, and caregiver spotlights—each piece reinforcing JEVS at Home’s expertise and genuine care for the community.
- Educational Storytelling: Topics ranged from caregiver best practices to Medicaid eligibility tips, all framed to help families make more informed decisions.
- Search Engine Optimization (SEO): All content was optimized to rank for high-intent local search terms like “Philadelphia home care,” “caregiver support,” and “how to choose a caregiver.”
- Family-Focused Messaging: We positioned JEVS at Home not just as a provider—but as a partner families could lean on, using real stories, testimonials, and resource guides.
Results:
Through consistent, high-quality content marketing, JEVS at Home experienced:
- 60% increase in organic traffic from families searching for local caregiving solutions
- Daily engagement from new audiences across Facebook and Google, including shares from local community groups
- 25% increase in inquiry form submissions directly attributed to content discovery
- Positioning as a thought leader, with several articles cited or shared by local news and healthcare-related organizations
Conclusion:
By investing in content that educates, reassures, and connects, JEVS at Home built a trusted digital presence that matched the real-world care they deliver. Families now turn to their website and social channels not just for services—but for support and answers.
If your organization provides meaningful care and needs a way to showcase it online, Weather Vane can build the trust-building content engine your audience deserves.
