Case Study: JEVS Care at Home
- Industry: Nonprofit — Home Care & Human Services
- Service: Lead Generation & Funnel Strategy
- Agency: Weather Vane Digitals
- Location: Philadelphia, PA | Lehigh Valley | Southwest PA | Delaware
The Problem
JEVS Care at Home provides non-medical home care to aging adults and adults with disabilities across Eastern, Southeastern, Central, and Southwestern Pennsylvania and Delaware. Their mission is clear — help clients lead full and independent lives at home. But reaching the families who need their services most was a growing challenge.
The people searching for home care services — adult children researching options for aging parents, veterans seeking in-home support, Medicaid-eligible individuals navigating an unfamiliar system — were searching online and often landing somewhere else. JEVS had the services, the geographic coverage, and the mission. What they lacked was a digital system that connected the right people to the right program at the right moment.
The Hair-on-Fire Challenges
- Families searching for in-home care finding competitors before JEVS in local search results
- Multiple service locations across Pennsylvania and Delaware with inconsistent online presence
- Website not converting research-phase visitors into care inquiry form submissions
- No structured digital lead capture for families in the early stages of the care decision
- Limited paid media strategy to reach caregivers and family decision makers searching in real time
Our Solution
We built location-specific SEO content for each JEVS Care at Home service area — Philadelphia, Lehigh Valley, Southwest PA, Central PA, and Delaware. Each location was optimized for the specific search terms families use when a care need becomes urgent — "home care near me," "in-home care for elderly parents Philadelphia," "Medicaid home care Pennsylvania."
We mapped the complete family decision journey — from first search through program awareness, eligibility consideration, and care inquiry submission. We identified every point where potential clients were leaving without taking action and built the system to close each gap.
We restructured the care inquiry form and surrounding page experience — making it easier for families under stress to understand eligibility, understand cost, and take the next step. Trust signals, testimonials, and program clarity were repositioned to reduce hesitation.
We launched targeted paid campaigns reaching adult children and family caregivers searching for home care options across JEVS's service territory — with specific campaigns for Medicaid-eligible audiences, veterans, and self-pay families.
We implemented full conversion tracking across all locations — giving JEVS leadership clear visibility into which markets, which channels, and which campaigns were generating care inquiry volume.
The Results (6 Months)
+54% increase in care inquiry form submissions
from website conversion improvements
+61% increase in local organic search visibility
across all five service regions
+43% increase in qualified traffic
from paid campaigns targeting family caregivers
38% reduction in cost per care inquiry
after audience and creative optimization
Full multi-location attribution model
JEVS now tracks inquiry volume by geography for the first time
The Takeaway
Services Used
Funnel Strategy & Execution · Paid Media Performance · Conversion Engineering · Content for Conversion · Data & Analytics · Website Performance & Optimization
See us in action.
FAQ’S
Here are updated FAQs aligned with the new AI integration positioning:
1. What does Weather Vane actually do?
We integrate AI into service-based businesses to find revenue leaks, reduce wasted spend, and improve sales performance. Think of us as the team that makes your existing marketing and sales systems work harder — using AI to see what you’re missing.
2. How does AI integration work with my business?
We start by auditing your current sales funnel, marketing spend, and customer journey. From there, we identify where money is being lost — whether that’s inefficient ad spend, broken conversion paths, or leads going cold. Then we implement AI-powered systems to fix those gaps and improve performance over time.
3. What kind of businesses do you work with?
We specialize in professional service firms — law firms, insurance agencies, accounting firms, healthcare organizations, and B2B companies. If your business depends on lead generation and converting those leads into revenue, we can help.
4. How is this different from hiring a marketing agency?
Most agencies focus on running campaigns. We focus on outcomes. AI lets us diagnose problems faster, optimize spend in real time, and identify opportunities that manual analysis misses. You’re not paying for activity — you’re paying for improved profitability.
5. What does the engagement look like?
Every engagement is tailored to your business. There’s no one-size-fits-all package. We assess your current setup, identify the highest-impact opportunities, and build a plan around what will actually move the needle for your revenue.
6. How quickly will I see results?
Most clients start seeing measurable improvements within the first 60-90 days. AI-driven optimizations compound over time, so results tend to accelerate the longer the systems are in place.
7. Do I need to change my current tools or platforms?
Usually not. We work with what you already have — your CRM, ad platforms, email tools, and website. AI integration is layered on top of your existing systems to make them perform better.
8. How do I know where I'm losing money right now?
That’s exactly what we find. Most businesses don’t know where the leaks are because they’re buried in data, disconnected tools, or blind spots in the funnel. Our AI audit surfaces those issues so you can see exactly where spend is being wasted and where sales are slipping through.
9. Do I have to commit to a long-term contract?
No. We work on a project or ongoing basis depending on what makes sense for your business. If we’re delivering results, you’ll want to keep going. If not, you’re free to walk.
10. How do I get started?
Reach out for a free consultation. We’ll review your current setup, show you where the biggest opportunities are, and give you a clear plan — no fluff, no pressure.
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