Client:
Geese Chasers, a professional geese control company, specializes in humane, dog-led geese management solutions for parks, schools, golf courses, and municipalities. While the brand was well-established in its industry, they approached Weather Vane with a unique goal—not to gain more customer leads, but to expand their reach through new franchise acquisitions.
Challenge:
Geese Chasers wasn’t struggling to get customers. Instead, they faced specific challenges with growing their franchise model:
- Limited visibility among aspiring entrepreneurs
- Difficulty targeting individuals interested in owning a geese management business
- Low engagement with municipalities and school districts responsible for public spaces
- Lack of a defined digital strategy for franchise growth
They needed a partner who could think differently—who could generate qualified franchise leads through digital channels while also expanding awareness in key commercial sectors.
Solution:
Weather Vane crafted a targeted acquisition campaign focused on both entrepreneurial outreach and institutional visibility. Our multi-channel strategy included:
- Franchise Lead Generation Campaigns: We launched laser-targeted social media ads designed to attract individuals looking to open a new business, with messaging focused on low overhead, high demand, and local impact.
- Municipal & Educational Targeting: We created a secondary campaign tier aimed at decision-makers in schools and local governments, promoting the proven results and humane effectiveness of the Geese Chasers model.
- Landing Page Optimization: Custom-built landing pages were developed to capture lead information efficiently, educate visitors on franchise benefits, and streamline the inquiry process.
- Audience Segmentation & Retargeting: We deployed dynamic retargeting to stay top of mind with qualified leads and used segmentation tools to personalize messaging based on user behavior and interest level.
Results:
In just 3 months, Geese Chasers saw a surge in franchise interest and lead quality, including:
- 15 new franchise opportunities generated directly from paid campaigns
- 200% increase in qualified franchise inquiries, thanks to precision audience targeting and clear value proposition messaging
- Significant traction with municipal contacts, leading to long-term contract discussions and regional visibility
- Higher ad engagement rates, with a 3.5x return on ad spend (ROAS) for franchise-related campaigns
Conclusion:
By partnering with Weather Vane, Geese Chasers successfully unlocked a new phase of growth through a strategic digital acquisition model. Our franchise-focused approach not only delivered measurable results, but it also helped elevate their brand among key decision-makers in both the private and public sectors.
If your business is ready to grow through franchising or expand into institutional markets, Weather Vane is your proven partner for targeted growth and lead generation.
